Profitable Social Media is about People Talking Positively About You

Making the kind of social media that makes a difference in the behavior of your audience, requires people that do it every day. You do what you do best. 365 does social media storytelling. And, if there is one thing that 365 has learned in the 10 years since entering the World Wide Web (other than always carry a flash drive in your pocket), it is this: If you want to win … your social media partner had better have a desk and spend mandatory, routinely scheduled time in your company.

Why? We will give you three simple reasons.

1. Social media is fast.

Winning means taking the advantage of being first to your market with new opportunities. Updating Web sites daily (even hourly), instant video messages, audio education, event photography, flash emails and alert texts, as examples, are all great ways to do that. The problem is this: Getting your most talented experts is challenging when they are already busy doing their own jobs. It is easy to say that you can delegate this kind of work. In fact, it is easier for us to make our case if you try that first. What we know works better is 365’s experts appearing at their desk for a quick interview.

2. Social media is relevant ... right now, for the next 30 seconds.

It isn’t just the cutting edge, it’s planning for the cutting edge that hasn’t even been invented yet and preparing your media plan to capitalize on the newest tools when they become available. Evolving social media tools also allow two-way communication that uses feedback from your customer community’s collective knowledge base to sense and uncover roadblocks and opportunities before they occur. Unlocking the power of your community so that you can keep as much control of your message as you can in a world of ever more rapid change. While social media is ever changing it is not just about managing change. It is about affecting change.

3. Social media absolutely requires everyday effort.

365 days a year. Hence our name.